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How does Google Analytics Works Actually?

July 5th, 2018 | by Ankit
How does Google Analytics Works Actually?

Some basic principles are to be understood to understand Google analytics reports and capabilities. Having keen understanding of that what type of dataGoogle Analytics can maintain and how it construes the data fulfils the purpose of designing of this software. Google Analytics is a free web analytics tool that produces detailed statistics about activity on a website.Google analyticshelps to analyse visitor traffic and create a complete sketch of your audience engaged and their needs whenever they are along the path to purchase something from your site.

Components of Google analytics

There are basically three components of Google analytics:

  1. A JavaScript code present on each page of the website
  2. A data collection service provided by Google servers
  3. A processing engine that processes and creates report data

A JavaScript Code

The JavaScript code works in the way that when a visitor arrives at the page, at that moment the code is executed by his browser. This is a small fragment of JavaScript code that is made within the analytics account being used by you.The account holder then generates this code and then places it into the HTML back end of their site. The GA code needs to place on every page of your website that you want to track. This code generates all the information about computer’s settings such as operating system, screen resolution and the browser through which all the process is being initiated. After this the scripts sets a set of few cookies that contain some basic visit information. These generated cookies then determine that whether it’s a new visitor or an old one. This JavaScript code is present on each page of the website.

Data Collection Service

After this in second step all of this information must be sent to the Google Analytics servers so it can be processed. The Google Analytics tracking code sends the information by requesting a very small file, named as utm.gif. It attaches all the cookie data and information it just collected to the query string for utm.gif. In this way, Google’s servers have a record of when a file was requested and all of the visitor information about that pagepreview. Many organizations use to store a copy of each tracking request that is sent to the data collection service and keeps the records.

Processing Visited Information

In the final step, Google Analytics service processes all of the utm.gif requests, applies filters to them and then configures settings, and then it makes the data available to the user’s account. After this step the visited data is typically processed every few minutes, although this occurrence has been increasing time to time.

How toSet Up Google Analytics Account?

Setting Google Analytic account is not a difficult task you can get your Analytics account up and running in few hours. There are some steps you have to follow to create your Google Analytics account:

  • Visit the Google Analytics website through your browser and create an account.
  • Click Sign up, to ensure that you agree to start up an account.
  • To sign up to the account, enter the email address and password associated with the account

How to set up a property in your Analytics account?

  • A property represents your website or app it is the collection point in Analytics for the data from your site or app.
  • Set up your account to track your property.
  • Add analytics tracking to your website, a mobile app or blog.
  • Each of these has a unique setting that Analytics guide you during completion of the process.
  • Set up your tracking code. The tracking code is a unique code, placed in the header area of your JavaScriptcode; this code does the heavy work of collecting the data and then delivers it to your Google Analytics account.
  • Go after the instructions to add the tracking code to your website or mobile app so you can bring together data in you Analytics property.
  • Now you have to set up a reporting view of your property. These views let you create filtered perspectives of your stored data.
  • Your account is ready to use.

Google Analytics Most Popular Web Analytics Tool

Google analytics is one of the most powerful tools in the world of analytic tools.

  • Google Analytics is installed on about 10 million websites
  • 60% of the topmost websites use Google Analytics services
  • 50% of the total population of internet usersuses Google Analytic
  • It is free to use, reliable and popular app
  • It is easy to use and is user friendly
  • Google has made this software as simple as possible for users to get started without complications

Google analytics can Track Cached Pages

Google Analytics is able to track all the visited pages even if it’s been cached means that they are stored in user’s browser’s memory. Each individual request contains unique information, which means it won’t be served by the browser cache. A new request for the file will be made every time a page is viewed b the user, it also includes the process when a visitor refreshes the page or he hits the back button.

Google analytics can do Cookie Manipulation

While using Google Analytics if the user deleted all the cookies then next time they visit they would be counted as new visitors and all the previous information stored will be lost. It also shows that if more than one user is usingGoogle Analytic through the samecomputer, they all will be seen as a single user.If a user uses GA from two differentcomputers, he would be counted as two different users. So, Google Analyticscan do cookie manipulation in this way.

Download the Google Analytics application

If you have installed the tracking code on your site or app, and have successfully configured your Analytics account, download the Analytics app from Google Play so you can take Analytics reporting with you anywhere, where you have an internet connection or internet access. And additionally, you can find some basic Google Analytics add-ons that your website must need.

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